is that it brings you back to the drawing board. It makes you prioritize and figure out what actually matters. That’s something we humans don’t do when all is well, for some irrational reason.

It’s probably hard to see when you have bills piling up, clients that keep pushing their payments and everybody seems to be focusing on making it to the next trimester, but if you look closely at it, recession wakes up the creative side of you. And creativity brings lots of opportunities with it, I don’t have to tell you that.

The other thing I like about recession is that it can help you get more market share. But that’s a whole different topic so I’ll leave it for later. Meanwhile, no matter how you look at it, we’re in the middle of a recession. You can either react with fear or make smart bets.

What will you choose?