Skip to content

How to be a sales pro in three simple steps

2010 March 9
by Emi Gal

I’ve been selling stuff for as long as I can remember. Started off with business cards when I was 10, went on to sell websites when I was 15, services when I was 18 and now so on.

A couple of years ago I got a contract with a very, very big and demanding customer for one very simple reason: I showed up more times than my competitors did. You’ve heard it before, but I can’t stress enough how true this rule is: 80% of a sales pitch is showing up.

Ever went into a store, asked for a blue shirt and heard the sales person go: “I’m sorry, we’re out of blue shirts, but would you like a pink t-shirt?”. You have, haven’t you? Everybody has, and  we all hate it. So, next time you sell something to someone, put yourself in his or her shoes. If he’s looking for a blue shirt, would he or she buy a pink t-shirt or not?

Last but definitely not least: Repeat. Repeat it until you can sell anything to anyone. Sell yourself. Sell your ideas. Your arguments. Your beliefs. Just sell. And keep in mind that becoming a great sales person, just as anything else, takes at least 10,000 hours.

There – you read it all, so it means I just sold you my post :) .

  1. March 13, 2010

    erm… sold!

    I so agree with the “just turning up” argument. I recently pinched several hot partner deals from BIG competitors by using the personal touch and emphasis on service. It seems that not giving shite service is great service these days…

    Over at http://www.thisispearl.com, we’re trying different models to scaling quality service with the personal touch, at value. Not easy, but SaaS makes it possible.