About this. And to be honest, the article was a bit cheeky from the beginning anyway.
We’ve recently moved to the Tea Building in Shoreditch, right next to Moshi Monsters and right in the Albion London offices. And having spent the past week coming here, I’ve realised a few things: a) the comute is not that bad (20 mins to Tottenham Court Road, where all the agencies are, 30 minutes from Bond Street, where home is). b) the food is great – plenty of hip bars, cafes and restaurants and c) Index Ventures recently opened up shop in Shoreditch so there goes my 3rd argument in the Telegraph article as well :).
But the one thing I realised in the past week is that there really is a vibrant startup community in the East end. People seem to be very creative, well dressed and fun around here, and it’s good to get a change of sight every once in a while. I still think Sillicon Roundabout is a silly name, though.