I’m not sure who coined this phrase initially but I think it perfectly describes what’s natural and what’s not for people when it comes to user interfaces. The keyboard & mouse were an incredible leap forward in the early ‘70s, but the reality is that people prefer using their voice, mouth, finger or hands doing just pretty much anything and everything. It’s just that the technology wasn’t ready back then.
Probably the best proof of this theory is the rise of touch-screen devices. A little over five years ago, we were all using keyboards and mice 90% of the time we interacted with an electronic device. Today, I reckon at least 30% of my time is spent tapping, swiping, or talking to my virtual assistant. I love it.
So in order to contribute to this trend, over the past year we’ve spent quite a bit of time at Brainient thinking about how we could make our interactive video ads feel more natural. And last week, after a lot of hard work and crazy long nights, we launched the world’s first Kinect-compatible interactive video. In a nutshell, it’s a video ad that you can interact with by using your hands, from the back of your couch. It’s magnificent.
In order to give you an idea of how this works and what happens behind the scenes, the awesome Brainient team have created a making of video that you can watch below. Enjoy: