I’ve had this blog for about eight years and for the most part my posts have been all about my entrepreneurial endeavours. There’s very little personal content, as I’ve never thought my personal life is interesting enough for me to write about it. A couple of weeks ago, however, I had a TV crew led … Continue reading Sons of Romania
For the past three years, I’ve been lucky to have been invited to WPP’s annual un-conference, WPPSTREAM. This year was by far the best STREAM I’ve ever participated in and, by a long mile, the best event I’ve ever been to. The video below doesn’t do it justice, but it gives a glimpse into what … Continue reading #WPPSTREAM
I’m a massive multi-screener, and as it turns out so is pretty much everyone else in the developed world who owns a smartphone. It’s truly incredible how quickly this shift has happened (<2yrs). Broadcasters love second screen experiences, because they drive more media engagement. Because of this, many big players in TV are investing second screen … Continue reading The rise of second screen, in three graphs
Ever since the German aristocrat Richard Nikolaus wrote the paneuropa manifesto in 1923, most capitalists have longed for a unified Europe. No borders, free markets and a unified currency has been the European entrepreneur’s dream for generations. Yet sixty years after the Treaty of Paris, winning Europe as a business is still not as straightforward … Continue reading Going for Europe
With the occasion of the London Tech Week, CNBC have chosen 5 of the UK’s hottest startups to pitch as part of their #PowerPitchUK. Brainient was kindly chosen as one of these 5 startups, and I was invited for a brief and fun interview on CNBC, embedded below. Mom’s pretty proud.
As some of you may have read, we’ve recently relaunched our platform, our studio and our identity. It’s been a labour of love, sweat and tears, but we felt it was needed after almost five years of being in business. Our platform is now used by some of the largest media companies and brands in … Continue reading Growing up
It used to be that a click was a click. Advertisers bought banners and got clicks to their websites, end of story. Today, advertisers buy banners, video ads, native ads, second-screen ads, mobile ads, and many more. For these ads, they get clicks, roll-overs and swipes. To makes matters worse, these clicks, roll-overs and swipes … Continue reading Ad tech: what’s an engagement?
The news hit the stands this morning that Brainient has signed a partnership with ITV, the largest commercial television network in the UK and one of the largest in Europe. This is big news for us, for a few reasons: Firstly, it’s a sign that what we’ve been preaching as a company for the past … Continue reading Brainient signs ITV, UK’s largest commercial television network
Every quarter, Brainient organises a breakfast event called - evidently - Breakfast & Brains. It’s a forum for our clients and friends, where we discuss the newest happenings in the video advertising world and the next one (happening on May 1st) will be all about mobile: the technology, standards and tracking across the multitude of … Continue reading How to learn everything you need to know about the mobile video space
Everybody in the tech scene is saying that 2013 is the year of mobile and I find that to be true in video as well. Since the beginning of the year we’ve already had 80% of our clients at Brainient ask for mobile demos of our interactive video ads. We’ve been running interactive mobile video … Continue reading Video and Mobile for brands